piupiù

Those who know me know this:

I look at everything with admiring wonder, a bit of a juggler, a bit of a tightrope walker, I steal situations and give them back in the form of a project.  All it takes is to put a few elements together to create a wonderland and find oneself immersed in a better dimension; to open a window, to keep a little bit of childhood and the ability to be amazed, to reinvent and discover the world and its forms.

So it happens that the hatching of some chicks, which took place in the studio, becomes the pretext to rediscover the pleasure of doing a project together, as in a new "society" game.
A story to be told in which everyone takes part, some in presence and some at a distance, to re-establish old relationships and create new ones, restoring a sense of belonging that seemed lost.

The time of the story is that of the incubation of the Piu chicks, who left their inhospitable planet thousands of feather years ago; a time suspended like a long journey through deep space, amidst a thousand encounters and adventures, until they land in the fantastic world of the PiuPiùFortuna and leave their spaceships.

Around this fictional event we have gathered a small improvised community, made up of friends, authors, students, trainees, who participate in the story by imagining a stage or a moment, each in their own way, with their own language: visual design, photography, illustration, typography, rhymes, storytelling, product design.