The Big Draw

The Big Draw festival 2017 | 2018
Big Draw Italia is a festival that takes place each year in Milan, as an occasion for drawing-lovers of all ages to meet and share the joy of creating with colours and to give graphic form to their thoughts. 2017 and 2018 editions were held at Parco Montanelli and Castello Sforzesco.
The inspiring idea for the communication project was the discovery of the pleasure of making a drawing. Letting forms, signs and colours carry you away, feeling weightless with a pencil or a brush in your hand.
The central element of the project are coloured silhouettes, agile and sinuous figures like the gesture of the hand while drawing a line. Soft as the sign of a brush, they look like dancing and flying expressions of joy. Cheerful and festive, they welcome the participants at the entrance and guide them along the paths or help them find the venues through the map.
The project includes the whole identity system, from information to promotion: posters, wayfinding signs, maps, programs, instruction flyers and social communication.

Categories visual identity of the event | graphic project

Client Fabriano | Fedrigoni spa

Year 2017 | 2018

Photo credits Marco Covi | Zepstudio | studio +fortuna's archive